Recommended by Ciccio Sultano
Interview with Ciccio Sultano
A new project sees you joining forces with Testa, a family of fishermen since 1800: different Mediterranean fishes preserved in oil and transformed into pasta condiments. How did this collaboration come about?
To be honest it came naturally. I have always selected great products made by people characterized by great humanity and professionalism. They are a family that has been working with the sea for at least 200 years. Our collaboration is about adding value. My role is like a guardian and advisor of taste, and I chip in with my organizational experience.
A project whose seeds were sown some time ago and brought to life now
First and foremost, we built the identity of Testa Conserve. One of my inspirations was an image by Marcello Dudovich, a painter and illustrator of the early 900s. The end result is a product of the Testa family’s participation; the work of Helvetika, a communications firm in Padua; and the talent od Giovanni Robustelli, a friend and Sicilian artist. Curves, warm and naval hues convey a sense of optimism and diligence… Read more